Due to a huge influx of Market Crash squads in the last 1-2 weeks I have come across many of those unsure as to exactly what the Market Crash is. Let me explain.
The Market Crash is a term used to describe the period between Mid-December to Mid-January, in which the price of almost every item on the Ultimate Team market will come crashing down due to a much large supply of cards than demand for them.
The FIFA Team of The Year (TOTY) is released into packs (usually) during the second week of January.It is the second stage to the Market Crash. During this time, huge amounts of Ultimate Team users open packs to try and obtain the rarest of players in Ultimate Team which will go for extautionate amounts of coins. The players that people don't want to keep will be released onto the market, again causing a flooding effect and again causing prices to drop. During the release of TOTY, any members of the squad with TOTY Cards will NOT have their regular cards in packs, so these players will most likely drop a little in price before TOTY is announced and people start buying them up and spiking their prices to try and make a profit while their regular cards are out of packs. This can be a great way to make coins but also quite volatile as players can rise in price and then miss out on TOTY and DROP SIGNIFICANTLY in price. If you're a bit of a risk taker, this might be a good method for you to try, but if you want to secure your fifa coins and minimise your loss... I wouldn't recommend this.
So, what advice do I have for you to help you through this period and help you avoid losing incredible amounts of coins on your favourite players? Simple, buy players that go for as close to discard price as possible, and sell all your expensive players (with the debatable exception of In Form cards). I'm not saying go and build non-rare teams, although those are never bad. You can still buy rare players and lose very little when you get round to selling them on, or discarding them. When buying non-rare gold players you'll be looking at buying players as close to discard value as possible (300 coins) and for rares it's 600 coins. Obviously you're not going to get great players for dead on discard value, so you're going to have to pay a little extra for the slightly better players but if you don't care about losing a total of about 1-2K across a full squad, why not splash out that tiny bit extra? After all, if you play enough games you're going to make that money back anyway.
what's my best advice? Sell the high value players, buy the discard value players, at least until about Mid to Late-January when the market has started to stabilise again. I'm not saying that you're not going to lose coins but if you stick closely to this type of formula you'll be able to build some great squads when expensive player prices have dropped by a bomb. Thanks for reading and I hope this has been of some use to you :) Happy New Year and I wish you all some Pack Luck over the Holiday season :D